Introduction
The entertainment landscape is shifting dramatically, with Connected TV (CTV) and Over-the-Top (OTT) platforms leading the way. Traditional cable TV is losing ground as consumers increasingly turn to streaming services on devices like Roku, Amazon Fire TV, and Apple TV.
Why is CTV & OTT Growing?
Convenience & Accessibility
Viewers can watch their favorite shows anytime, anywhere, and on any device, from smart TVs to mobile phones.
Cost-Effectiveness
Streaming services offer flexible pricing models compared to expensive cable subscriptions. Many platforms, like Pluto TV and Tubi, even provide free content through AVOD (ad-supported video on demand).
Advertising Revenue Boom
With the rise of AVOD and FAST (free ad-supported streaming television) channels, businesses are capitalizing on targeted advertising opportunities.
The Role of Neuron-Stream
Neuron-Stream is at the forefront of this revolution, helping businesses launch and monetize streaming apps with cutting-edge technology and monetization strategies.
