Introduction
Choosing the right CTV platform is crucial for success. Here’s a comparison of the leading options:
Platform Comparison:
Roku | 75M+ active users | Strong ad-supported model | Yes
Amazon Fire TV | 50M+ active users | Great for Prime integration | Yes
Apple TV | High-income users | Better for premium subscriptions | Moderate
Which One to Choose?
For AVOD & FAST channels: Roku & Amazon Fire TV
For premium content & subscriptions: Apple TV
Neuron-Stream helps developers build and scale their apps on all these platforms, ensuring seamless distribution and monetization.
